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Liberty Oil is an Australian petroleum distributor and retailer. It is owned and operated by Viva Energy who also own Shell plc, Reddy Express and OTR. The company is not to be confused with Liberty Energy.
In July 2001, Liberty leased 69 of its sites to Woolworths which were rebranded as EG Australia. At this stage it had an 8% market share of the Australian petrol market.
In August 2014, Viva Energy purchased a 50% shareholding, taking full ownership in February 2019. As part of Viva Energy taking full ownership, Liberty Oil Convenience was established as a new joint venture to operate the existing Liberty retail network with Viva Energy owning 50% (non-controlling), and Goldberger and Wieland owning the balance. Viva will gain rights to fully acquire the joint venture in 2025.
As Viva Energy also operates Shell plc stations in Australia, Liberty accepts the Shell Card used in Shell stations. , it operates 284 service stations.
In late 2024, Viva Energy acquired the remaining 50 per cent interest in LOC Global, and divested a number of retail outlets to Solo Oil, a new wholly owned subsidiary of New World Corporation (NWC).
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